Earlier this year we all heard the announcement that HTC would be launching their first fitness band in partnership with Under Armour, called The Grip. The fitness band was expected to be released to the market in Spring of this year but now HTC have announced that they won’t be launching the product officially, until the end of 2015.

In an already saturated market that is dominated by the likes of FitBit and Jawbone, it seems HTC are taking time and special attention to detail in getting The Grip right. With extensive wear and tear testing, along with user feedback HTC are tweaking the fitness band so they have the best chance possible at taking market share from the big runners in the industry.

With a price tag this is expected to reach around the $199 mark, it is important that HTC get this product right before it hits the market, if they are determined on success.

What is The Grip?

HTC Grip Render

The Grip is expected to boast a PMOLED touchscreen display that measures 1.8-inches with a 32x160 resolution. That doesn’t sound the best resolution admittedly, when you look at the likes of the Samsung Gear Fits similar sized 1.84-inch screen which packs 128x432.

One great feature that is expected to launch with the HTC Grip, which looks to be the reason the price is so steep, is GPS connectivity. GPS connectivity will allow for more accurate tracking, which also scores HTC points over Fitbit’s Charge band, which lacks this feature.

Battery life is expected to be around the 2-3 day mark, and the Grip should have an IP57 rating for dust and water resistance.
The usual calorie, sleep and step counters will be present on the fitness band, and it is also said to come with multi-sport setup options.
For now though, we just have to wait for a further announcement from HTC as the year draws to a close.